Digital Bricolage, 2014

"And in our own time the ‘bricoleur’ is still someone who works with his hands and uses devious means compared to those of a craftsman. The characteristic feature of mythical thought is that it expresses itself by means of a heterogeneous repertoire which, even if extensive, is nevertheless limited. It has to use this repertoire, however, whatever the task in hand because it has nothing else at its disposal". Claude Lévi-Strauss, The Savage Mind

Rigorously speaking, bricolage is a French wording meaning roughly ‘do-it-yourself’, and it is applied in an art context to artists who use an assemblage of everyday objects and/or items that happen to be at hand during the artists need for creative expression.

Posters for musical events in Latin America, usually cover entire walls, almost engulfing whole buildings, sometimes creating out of their decay, a constant fluctuation of unsupervised / improvised "bricolages", creating new meanings atop from the others below.

This project was an attempt to recreate the obsolescence of digitized scraps of posters, assembled in multiple Photoshop layers, creating a crafted poster piece, printed 500 times and placed upon a number of walls within several quarters of Mexico City. Sure enough, just after my poster was placed, another set of posters covered the same walls, mimicking the short span of attention to events in the digital realm.